GRB - the sign of purity and Aroma retention pack. GRB has a lot of firsts associated with its name. GRB is a pioneer in the innovative packaging design; the brand has now become a benchmark for standards in the industry. It was the first brand to introduce the "Granulated Ghee" through its unique proprietary process and introduce the Aroma Retention Pack [ARP] to keep the taste and aroma of the product intact. The brand was also the first to use an organized network for retail trade and use several leading Indian celebrities to endorse the brand.